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Published 8 Jun 2026

'Keepy Ups' challenge

With the World Cup kicking off this week, we thought it was the perfect time to bring a bit of football fever to Elsoms.

While we’re proud of our British roots, Elsoms today is an increasingly international business. Over the last few years, the Elsoms Group has grown significantly. From Elsoms Trees in Scotland, to our team in Ireland, and our expanding international operation based out of Helmstedt in Germany. Together, our wider Elsoms team now supports customers and growers across more than 25 countries throughout the world.

That international spirit is exactly what inspired our latest challenge.

We’re inviting our customers, partners and colleagues to take on our keepy-up challenge and beat the score of 10, set by our International Crop Manager Chris Brown. Think you can do better? Film your attempt, send us the video with the hashtag #ElsomsKeepyUp and the highest score will win a prize, along with some serious bragging rights.

The World Cup is all about bringing people together, and that’s something that feels increasingly true across the Elsoms business too. As our teams continue to grow across different countries and markets, we wanted to create something fun that everyone could get involved with during one of the biggest sporting events in the world.

We’ve already seen some strong efforts internally, but we know there’s more talent out there.

So the big question is… can you beat 10?


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