Seed Innovation Elsoms’ expert team, specialist facilities and strong relationships, develop breeding programmes that push boundaries, producing market leading varieties. Creating successful new varieties takes significant time and investment. Our continued investments in our plant breeding team and facilities aim to help breed an even wider portfolio and bring new varieties to the market quicker. These major investments have seen our site develop into a major plant breeding station with state of the art facilities. Our specialist team produce quality seed and our knowledge of the market allows us to make informed selections and target relevant traits. Our portfolio of own-bred material is growing and it is our goal is to be global leaders in the crops in which we breed, including parsnip and swede. Where we do not have expertise in-house, we work closely with growers, partners and institutions, developing our industry knowledge and understanding of what the market needs. We also participate in joint breeding programmes with Bejo for Brussels sprouts, purple sprouting broccoli and spring cabbage.